The Enchanted Bridal Boutique Way

$999 & Under Price Point

For a one of a kind shopping experience, stop by Enchanted Bridal Boutique. Founded in 2020 by Shelly Pinkston and Julie Jones, our business was built around stocking and selling the season’s greatest fashion picks.  We offer Off the Rack gowns for $999 or less.  No waiting on ordering your gown!  Our stress free concept allows you to find your gown at an affordable price without sacrificing quality.  We offer name brand designer gowns that you will love.  Whether you’re needing Bridal, Bridesmaid, Mother of the Bride/Groom, Prom, Evening wear, jewelry or a quick all occasion gift, stop by the store and browse our latest collections.

Our Story

Our Bridal Shop was established in 2020 with the purpose of selling Bridal and Formalwear in our hometown.  Founded by sisters, Shelly Pinkston & Julie Jones, Enchanted Bridal Boutique is the first Bridal boutique in Shelbyville, TN.  We wanted to offer something our town needed and a place that would bring us great joy.  We love welcoming our customers to shop in our cozy boutique where you might come in as a stranger but leave as a new friend.  We want to offer quality, designer gowns at an affordable price.  We offer a wide arrange of sizes and styles.  

Reasons to Shop With Us

Not only do we provide quality, brand name Wedding Gowns, we also carry Boutique Clothing!  We carry sizes Small-3X.  You can find an outfit for any event with us!  We also carry a great selection of jewelry and gifts!  We are your one stop Boutique to get you ready for your big day!

Bridesmaid Dress

Looking to buy some new Bridesmaid Dress for your fun nights out in the town? Whatever your style, you can find everything you need to update your wardrobe at Enchanted Bridal Boutique. Be inspired by a bold new look, dare to go after the latest fashion trends, or keep it safe with a few classic and timeless staples for your wardrobe.