Bride Looking at the Sea

The Enchanted Bridal Boutique Way

$999 & Under Price Point


As announced on our Facebook page, we have decided to close our boutique.  My health is not holding up to the demands of running a business. This was a heartbreaking decision to make.  My body has started to show signs of stress and my doctors feel it’s best for me pull back the reigns and focus on health.  Julie’s job is too demanding to be able to operate the boutique full time.  This was our dream to chase together and with what is going on in our personal lives, it is time to say goodbye to the boutique.  We have been blessed with your overwhelming support of our business.  We were able to grow and thrive in a pandemic year, bring joy to so many brides, and make friendships that will last a lifetime.   As our thank you to our wonderful customers, please join us as we sell out our inventory.  We have great deals on everything in the boutique!  

For a one of a kind shopping experience, stop by Enchanted Bridal Boutique. Founded in 2020 by Shelly Pinkston and Julie Jones, our business was built around stocking and selling the season’s greatest fashion picks. 


Our Story

Our Bridal Shop was established in 2020 with the purpose of selling Bridal and Formalwear in our hometown.  Founded by sisters, Shelly Pinkston & Julie Jones, Enchanted Bridal Boutique is the first Bridal boutique in Shelbyville, TN.  We wanted to offer something our town needed and a place that would bring us great joy.  We love welcoming our customers to shop in our cozy boutique where you might come in as a stranger but leave as a new friend.  We want to offer quality, designer gowns at an affordable price.  We offer a wide arrange of sizes and styles.  


Boutique Hours

Contact us for Private Appointments

As we transition into closing down our new hours are:

Wednesday -Friday 1:00-5:00

Saturdays CLOSED to the public and are private appointment only

Sunday Closed

Our business hours are subject to change during the Holidays or inclement weather.  Always check our Facebook Page for any business hour updates!


Designer Gowns at Affordable Prices

$999 or Less Wedding Gowns

We carry a wide array of designer gowns in sizes 4-26.  All of our gowns are sold straight off the rack.  We are consistently getting new inventory and work diligently to find the best deals to pass on to our Brides.

Bottom of a Dress

Reasons to Shop With Us

Not only do we provide quality, brand name Wedding Gowns, we also carry Boutique Clothing!  We carry sizes Small-3X.  You can find an outfit for any event with us!  We also carry a great selection of jewelry and gifts!  We are your one stop Boutique to get you ready for your big day!


Convenient Location

Happy Customers. Happy Us.

Competitive Pricing

Nothing but the Best

Contact Us

616 E Lane St
Shelbyville, TN 37160


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616 E Lane St
Shelbyville, TN 37160

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