Bride Looking at the Sea

The Enchanted Bridal Boutique Way

$999 & Under Price Point

For a one of a kind shopping experience, stop by Enchanted Bridal Boutique. Founded in 2020 by Shelly Pinkston and Julie Jones, our business was built around stocking and selling the season’s greatest fashion picks.  We offer Off the Rack gowns for $999 or less.  No waiting on ordering your gown!  Our stress free concept allows you to find your gown at an affordable price without sacrificing quality.  We offer name brand designer gowns that you will love.  Whether you’re needing Bridal, Bridesmaid, Mother of the Bride/Groom, Prom, Evening wear, jewelry or a quick all occasion gift, stop by the store and browse our latest collections.


Our Story

Our Bridal Shop was established in 2020 with the purpose of selling Bridal and Formalwear in our hometown.  Founded by sisters, Shelly Pinkston & Julie Jones, Enchanted Bridal Boutique is the first Bridal boutique in Shelbyville, TN.  We wanted to offer something our town needed and a place that would bring us great joy.  We love welcoming our customers to shop in our cozy boutique where you might come in as a stranger but leave as a new friend.  We want to offer quality, designer gowns at an affordable price.  We offer a wide arrange of sizes and styles.  


Boutique Hours

Contact us for Private Appointments

Sunday Monday & Tuesday Open by Appointment ONLY

Wednesday 10:30-5:30

Thursday     10:30-5:30

Friday          10:30-5:30

Saturday      10:00-4:00


Designer Gowns at Affordable Prices

$999 or Less Wedding Gowns

We carry a wide array of designer gowns in sizes 4-26.  All of our gowns are sold straight off the rack.  We are consistently getting new inventory and work diligently to find the best deals to pass on to our Brides.


Contact Us

616 E Lane St
Shelbyville, TN 37160


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Bottom of a Dress

Reasons to Shop With Us

Not only do we provide quality, brand name Wedding Gowns, we also carry Boutique Clothing!  We carry sizes Small-3X.  You can find an outfit for any event with us!  We also carry a great selection of jewelry and gifts!  We are your one stop Boutique to get you ready for your big day!


Convenient Location

Happy Customers. Happy Us.

Competitive Pricing

Nothing but the Best

Products We Sell

24/7 Fashion

Bridesmaid Dress

Looking to buy some new Bridesmaid Dress for your fun nights out in the town? Whatever your style, you can find everything you need to update your wardrobe at Enchanted Bridal Boutique. Be inspired by a bold new look, dare to go after the latest fashion trends, or keep it safe with a few classic and timeless staples for your wardrobe.

Wedding Dress


616 E Lane St
Shelbyville, TN 37160

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